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JoinAffix - Web Engineering
LEGACY TRANSFORMATION & ARCHITECTURAL REBUILDS

Turn legacy web assets from an operational burden into high-velocity engines.

Outdated themes, bloated plugins, spaghetti PHP, and sluggish load times hurt conversion rates and engineering morale. We modernize your stack step by step.

The Core Problem We Solve

Legacy websites accumulate years of unstructured modifications, outdated dependencies, security vulnerabilities, and mobile UX defects. Marketing cannot publish changes without developer intervention, and developers dread touching fragile legacy templates.

TARGET AUDIENCE

Who this service is engineered for

Designed for businesses, technical leaders, and founders who require senior execution rather than amateur experimentation.

Companies running 5+ year old WordPress setups bogged down by dozens of conflicting plugins
Businesses migrating from legacy PHP (Laravel/CakePHP/raw PHP) to modern TypeScript & Next.js
Brands whose mobile experience and Core Web Vitals are hurting organic search rankings
Teams seeking a headless CMS architecture to separate content editing from frontend code
INCLUDED SCOPE

What is included in this service

Clear architectural deliverables and engineering responsibilities covered in our engagements.

Comprehensive Legacy Audit & Risk Matrix

We inspect your existing database, URL hierarchy, SEO equity, third-party scripts, and custom features before writing a single line of code.

Headless & Serverless Architecture

Decouple your content layer from the presentation layer to gain sub-second page loads, enhanced security, and developer agility.

Complete 301 Redirect Mapping & SEO Preservation

Systematic mapping of all historical URLs, metadata structures, and canonical tags to preserve your established search rankings.

Design System & Mobile-First Component Library

Rebuilding page templates into clean, modular React components with accessible interactions and dark/light themes.

Database Clean-up & Migration

Sanitizing old post types, orphaned media, user records, and relational data for export into modern databases or headless CMS backends.

Zero-Downtime Cutover Strategy

DNS switching, cache pre-warming, and live verification with fallback plans in place.

Typical Tangible Deliverables:

Modernized Next.js frontend with sub-second page delivery
Cleaned and migrated content repository in a modern CMS or database
Full 301 redirect validation report and SEO sanity checklist
Component library documentation for future internal team development
Automated CI/CD deployment pipeline to Vercel, AWS, or Cloudflare
TECHNOLOGY STACK

Tools and frameworks we leverage for this service

Modern, battle-tested technologies with deep ecosystem support.

Next.jsTypeScriptTailwind CSSSanity / Strapi / Headless WPCloudflare CDNVercelPostgreSQL
EXECUTION ROADMAP

How we execute this service step-by-step

Our structured 4-step framework from initial diagnostic to deployment and handoff.

01

Audit & Dependency Analysis

We crawl the existing site, map all URLs, catalog dynamic functionalities, and define the target tech stack.

02

Architecture & Data Pipeline

We configure the headless CMS or database and build automated export/import scripts for existing content.

03

Component Rebuild & Feature Parity

We construct modern, accessible components and integrate business logic with clean TypeScript typing.

04

SEO Verification & Seamless Cutover

We test 301 redirects, verify Core Web Vitals across devices, switch DNS records, and monitor live telemetry.

CLIENT VOICES

Feedback on our Website Redesign & Modernization practice

Direct reviews from technical founders and executives who worked with us.

Modernization
Boosted PageSpeed from 24 to 98 in 3 weeks.

Migrated our legacy WordPress news portal to Next.js in 3 weeks. PageSpeed went from 24 to 98 and our ad revenues doubled immediately.

OF
Omar Farooq
Co-Founder, Taksim Media Labs
1 / 6
Modernization
Modernized our 10-year PHP monolith incrementally with zero downtime.

Replacing a 10-year-old monolithic PHP ERP without shutting down warehouse operations seemed risky. JoinAffix used a reverse proxy strangler pattern that modernized our systems incrementally with zero downtime.

AP
Arthur Pendelton
IT Director, Omnex Industrial Supply
Modernization
Next.js storefront loads in under 600ms across Oceania.

Replaced our clunky 7-year-old Magento store with a headless Next.js frontend. Pages load in under 600ms across Oceania.

CM
Chloe McGregor
Founder, KiwiTrade Digital
Modernization
Headless Next.js Shopify storefront boosted global sales by 42%.

Decoupling our Shopify backend with Next.js App Router and edge middleware eliminated checkout lags across international markets. Our international sales rose 42% in Q4 alone.

MD
Marc Dupond
Head of E-Commerce, Atelier Mode Paris
Modernization
Reduced order processing errors by 70% with modern Next.js architecture.

Modernized our supply chain order entry system with Next.js Server Actions and PostgreSQL. Reduced manual order processing errors by 70%.

KN
Karolina Nowak
Head of Digital, Baltic Logistics
Modernization
Cut mobile load time to 0.7s and lifted checkout conversions by 38%.

Migrating from a bloated 42-plugin WooCommerce monolith to Next.js and Sanity cut our mobile load time down to 0.7 seconds. Our checkout conversions immediately rose 38% and we sailed through Black Friday without a single server hiccup.

DS
David Sterling
Head of Digital Commerce, Lumina Living
FREQUENTLY ASKED QUESTIONS

Common questions about this service

Honest answers regarding timelines, ownership, and technical logistics.

Not when done correctly. We meticulously map all existing URL paths, preserve metadata, schema markup, and canonical tags, and significantly improve Core Web Vitals, which typically boosts search performance.

Ready to modernize your legacy website?

Let's perform a technical audit of your existing system and build a clear transformation roadmap.