WooCommerce to Headless Next.js & Sanity Migration
Client: Lumina Living (Direct-to-Consumer Furniture Brand)
Transforming a sluggish monolithic WordPress/WooCommerce site into a headless architecture, reducing load times from 4.8s to 0.7s and raising mobile conversions.
Confidentiality Notice: Client branding and proprietary domain names are protected under mutual non-disclosure agreements. Architectural diagrams, code patterns, and performance metrics displayed below are authentic records extracted from the live production build.
The Problem
Lumina Living's store was burdened with 42 active WordPress plugins, causing frequent 504 Gateway Timeouts during promotional launches and poor Google Core Web Vitals scores that penalized their paid search campaigns.
Key Constraints
- •Over 4,500 SKU variants with historical order history had to be migrated cleanly
- •Marketing team required an intuitive visual content builder without touching code
- •Existing SEO URL structure and 10,000+ indexed backlinks needed 100% preservation
Technical Approach & Execution
Decoupled the frontend using Next.js on edge infrastructure with Sanity Studio for structured storytelling and a streamlined headless commerce backend.
Content & Catalog Separation
Migrated product editorial content into Sanity CMS, providing marketing with instant visual previews and reusable page builder blocks.
Edge Caching & Dynamic Cart Architecture
Configured Static Site Generation (SSG) with On-Demand Incremental Static Regeneration (ISR) for instant catalog browsing alongside a serverless cart.
Automated 301 Redirect Mapping
Audited and scripted over 12,000 legacy URLs with regex redirect fallbacks, ensuring zero 404 errors post-launch.
Cloud & Deployment
- Vercel Edge Network
- Sanity.io Headless Content Lake
- Stripe Checkout & Webhooks
- Cloudflare DNS & Image Optimization
Tools & Languages
Key Engineering Lessons Learned:
- •Separating content presentation from commerce logic allowed 10x faster iteration for marketing
- •Pre-rendering static product pages reduced server load to virtually zero during major sales
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